Water
Experience · Activity · Taste
Two rivers meet here. The Saale cycle route runs right past the site, a canoe hire is on the grounds, and the Naumburg canoe club is next door. At the centre of the site lies the lake of 1967.
Camping and nature resort · Saale-Unstrut
Where the Unstrut meets the Saale.
The Blütengrund campsite near Naumburg is being rebuilt from the ground up. From 1 March 2027 we welcome guests again, on thirteen hectares between two rivers, vineyards and old trees.
Nature.Water.Active.Taste.
Not just a campsite. A new destination in the Saale-Unstrut region of eastern Germany.
Blytengrund GmbH · opening 1 March 2027
Three pillars
What makes this place
Wine
Experience · Activity · Taste
Saale-Unstrut is one of Europe's northernmost wine regions. The slopes begin within sight; the state winery at Kloster Pforta is a few kilometres away. Vineyard trails start at the site.
Wild meadows
Experience · Activity · Taste
Wet meadows, old trees and the floodplain along the Saale. A large part of the grounds stays green. The concept favours quality of space over the maximum number of pitches.
Stay
A pitch with a view.
120 pitches for motorhomes, caravans and tents open on 1 March 2027: each at least 120 square metres, with electricity, among old trees and a short walk from the Saale and the Unstrut. The first tiny houses follow in 2028.
Pitches for the first season can be booked now, for stays from 1 March 2027.
People have been coming here since 1967. We are building the place they remember. Only this time it is made to last the next fifty years.
Torsten General · Blytengrund GmbH
Honestly
We are building.
The Blütengrund has a long history and a serious backlog of repairs. We are taking it over, clearing it out and rebuilding it over several years while staying open.
- 2027: opening with 120 pitches, March to October
- 2028: 220 pitches and the first five tiny houses
- 2029: open year-round, natural swimming lake from 1 May
The lake is not a bathing spot at present. Swimming has been prohibited since 2004. We are restoring it. The planned opening as a natural swimming lake is 1 May 2029.
Who is behind it
From Naumburg, for Naumburg.
Behind Blytengrund GmbH are Torsten General and Ronny Nauhardt. Vision and concept come from Torsten General. He founded and runs Ursprung Saale-Unstrut, which brings together several houses in the region. His work is aimed at a place that can do more than it currently shows: wine, food and landscape brought together so that Saale-Unstrut becomes a destination rather than a road people drive through. His words for it: “Weil es die Region verdient”, because the region deserves it.
Ronny Nauhardt of Exclusive Standard, a workshop for furniture and interior fit-out, is the operator and the driving force behind the rebuild.
The same group runs Domfreyheit by Naumburg Cathedral, the eat and wine bar 51 Grad and the Weinhotel Freylich Zahn in Freyburg: houses where the region's kitchen, wine and hospitality are already at home.
The place in numbers
Close to town, yet in the landscape
1967
guests have been coming to the Blütengrund since this year
13 ha
of grounds between the Saale, the Unstrut and the vineyards
16,000 m²
the lake at the centre of the site, up to five metres deep
220
pitches when fully built from 2028; 120 at the opening in 2027
3 km
to Naumburg's old town with its cathedral, a UNESCO World Heritage site
0 km
to the Saale cycle route, which runs directly past the site
2 rivers
the Unstrut joins the Saale right at the site
< 1 h
to Leipzig, Halle, Jena and Weimar
From 1 March 2027 we are here for you.
Pitches for the first season can be booked now, for stays from 1 March 2027.
Check availability